Eu 3+ doped TiO2 (0.2-1at. %) is synthesized successfully by non-aqueous sol-gel technique at low temperature. They are characterized structurally and optically with the used of X-ray diffraction (XRD), UV-visible spectrophotometer, Photoluminescence (PL), microscopy (SEM) and Transmission electron microscopy (TEM). The anatine toretile phase transition is observed at 750 o C and lattice distortion ratios are reduced whereas crystallites sizes are found to increase with increases of temperature. The emission spectrum under excitation at the 7 F0→ 5 L6 (393nm) transition of the Eu 3+ ion shows broad emission bands arising from the 5 DJ (J=0, 1) levels and with the emission decays lifetime varying between 0.243 and 0.375ms for samples prepared at different temperatures. The Judd-Ofelt intensity parameters W2 are found in the range 6.57 - 17.14 x10 -20 cm 2 at different concentrations and temperatures. Quantum yield of all the samples are more than 80% at different temperature. The average decay lifetime decreases with the increase of Eu 3+ concentration.