Eu 3+ and Dy 3+ doped strontium vanadium oxide (Sr2V2O7) phosphor has been successfully synthesized using solid state diffusion method and characterized by XRD as well as photoluminescence (PL) measurements. The PL emission of Eu 3+ ion was observed in Sr2V2O7 phosphor at 593 nm and 618 nm in orange and red region of the spectrum, which corresponds to 5 D0→ 7 F1, 5 D0→ 7 F2 transitions, at the excitation wavelength of 393 nm. The PL emission of Dy 3+ ion was observed in Sr2V2O7 phosphor at 484 nm and 575 nm in blue and yellow region of the spectrum, which corresponds to 4 F9/2→ 6 H15/2 and 4 F9/2 → 6 H13/2 transitions, at the excitation wavelength of 349 nm. The 300 – 400 nm is Hg free excitation, which is characteristic of solid state lighting. Hence, Sr2V2O7 :RE [RE = Eu 3+ and Dy 3+ ] phosphors may be efficient materials for solid state lighting.